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In a separate release, it revealed in addition that it would launch its own affiliate business, by advertising international online casinos alongside the demo games it provides on its website for curious gamers. We are excited to continue our strategic expansion in the US, said Erik Nyman, NetEnt Americas managing director ( who we interviewed earlier this month ). We have enjoyed success in New Jersey and believe that this will continue in Pennsylvania. We will launch with a mix of our table games, video slots, jackpot games and unique features like free spins that have been greatly appreciated by our customers and their players. Our ambition is to be live in Pennsylvania as soon as the market opens. Indeed, NetEnt is heavily entrenched in the Garden State, and has licensed its games to multiple of NJs online casinos. Golden Nugget, for example, offers nearly 70 of the Swedish manufacturers gaming titles, which run the gamut from slots and blackjack to roulette.
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The company patented its technology in US patent 8,821,296 , and has since licensed its technology to Station Casinos, Chickasaw Nation, MGM Resorts, Ocean Resort Casino and Parx Casino. Now GAN claims that other casino companies are breaching its patent by deploying similar systems which breach GANs intellectual property rights. The company has appointed Irwin IP LLP to protect its interests. The core element of the patent that GAN was awarded gives it intellectual property rights over systems that link online and offline loyalty rewards. GANs US-patented technology principally permits US casino operators carded patrons to link their reward card to their online gambling account in order to identify themselves as a patron of the land-based casino and a member of their retail rewards program. The patent itself makes a number of claims. It is these claims which define the scope of GANs patent and therefore provide the legal standard for determining it its rights have been infringed. The claims take the basic idea which is stated as: The present technology connects a network (e.g., Internet) based gaming system and one or more casino management systems (CMS) for managing patron data, loyalty programs, and other data. And then protect all the different ways in which the idea can be technically implemented. As such, in theory, any casino which links its online rewards to its live casino rewards may be in breach of the patent. The press release does not specify any particular casinos as targets for litigation, but its a good guess that almost all the casinos which have started online gaming operations could be in their sights. In particular, casinos that operate their online gaming under the same brand as their land-based operation. Caesars immediately jumps to mind. Its Caesars online casino integrates the companys Total Rewards program so that online customers have rewards credited to the same account they use when they visit the live casino.
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